Digital Marketing has become the need of the hour for companies, with the increasing use of smartphones, tablets, and social media platforms. There has been an increasing demand for digital marketing experts, who have the knowledge of top tools used in Digital marketing to expand businesses worldwide, and increase user engagement. In general, it includes everything from social media platforms like Facebook, Google search platforms, Google analytics, as well as other services.
Digital Marketing means advertising or reaching the targeted customers for a product or service through digital medium and channels like websites, search engines, social media, mobile apps and email.
It is important to have a clear strategy and a set of tools for anyone to do digital marketing and proficiency in the tools will give an advantage for advertising and marketing of the product and service. There are lots of different aspects to approach digital marketing via different channels and medium, email marketing using tools like MailChimp, using different Google services like Adwords and keyword planner, search engine optimization, social media tools like HootSuite which allows publishing in multiple social media platforms, and so on.
Digital marketing is one of the primary requirements for most companies in this age of social media and websites. There is an increasing demand for skilled professionals in this field, with the increasing internet penetration in India over the past few years. Even colleges offering business courses and marketing courses have not been able to accommodate the emerging trends and are not efficient in teaching the candidates the industry standards and relevant skills in spite of the huge demand existing in the industry.
To remove this gap, many private institutes have been providing digital marketing courses offering various tools and skills. This has created confusion among students who would like to be a digital marketing professional as now they are unsure of what to go for and how best to quantify different courses based on merit.
Although you can start learning and get an idea of digital marketing through online courses and books, without hands-on experience or guidance from an experienced professional, one will not be able to significantly boost career prospects. If you want to learn digital marketing in India, Mumbai is the place to be as many industry leaders are currently in the finance capital of India.
For students as well as professionals who are looking to better their skills, there are a number of part time courses in Mumbai. A number of institutes like Timespro are offering social media marketing courses in Mumbai and SEO courses in Mumbai so that existing digital marketing professionals, as well as fresher’s, can keep themselves up to date with the current trends and latest technologies and tools in Digital marketing.
Tools used in Digital Marketing
Free tools
Some of the free tools available to digital marketers are, Canva, Buffer, Google Analytics, Hotjar, Simply Measured, Open Site Explorer, Charlie, HubSpot Marketing Free, WordPress, Crowdfire, Medium, Wistia, SumoMe, Segment, Peek, Google Scholar, Google Trends, Blog Topic Generator, Content Idea Generator, Readability, Hemingway After the Deadline, Readability Test Tool, Save Publishing, Followerwonk, and Onpage Optimization Tool.
These are some of the free tools available for various areas of digital marketing ranging from blogging to SEO, social media to Analytics. Social media platforms can give brands leverage and help them expand. Facebook has over 2 billion monthly active users, Instagram has well over 700 million users, and Twitter has 320 million users.
Paid Tools
Apart from these free tools, there are lots of paid tools available that can help digital marketers. Paid platforms allow you to expand your brand’s presence online and reach your target audience which you otherwise may not be able to reach. Paid tools can be extremely effective and help you reach your niche audience at a nominal cost. Some of the top paid tools that can help digital marketing experts include Basecamp, Uberflip, Buffer, SEO audit tool, Yoast SEO, Campaign monitor, Uber testing, Unbounce, iWriter, BuzzSumo, Slack, among others.
As an aspiring digital marketing professional who would like to learn, one must look for the following in the courses provided by different institutes.
As an aspiring digital marketing professional who would like to learn, one must look for the following in the courses provided by different institutes.
1. Practical training
It is important to have practical training more than theoretical understanding as th industry is dynamic and always changing. To become accustomed to the current industry trends, practical training and exposure are needed.
2. Proper certification
This is very important as without these certifications, getting employed in the industry will be very difficult.
3 Hands-on experience
Getting necessary experience with different tools and how to use them in different situations will benefit learners.
4. Exceptional mentors
Courses prepared and taught by leading industry professionals hold the edge and will give you a definite advantage over others.
5. Industry exposure
Working in relevant industries and creating content, web pages, trying out a targeted advertisement, etc. are important for a student to gain proficiency.
6. Exposure to case studies
By learning from a top institute which gives case studies as well as real world examples, students will be able to understand digital marketing concepts and tools properly. Choosing those courses will give you an advantage in the long run and boost your career significantly.
Also, these factors help an individual to understand which are the right tools to invest in for their organizations and get the most returns. Relevant industry exposure helps one to make the right decisions impartially, and get better value for money for the client.
Digital marketing courses offered by Timespro like PGDDM for freshers and PCDM for working professionals and entrepreneurs stand out from the rest of the institutes. Value for money, proper certification, and industry experts as teaching staff makes Timespro one of the best institutes for learning digital marketing.
After completing the course, you will become proficient in email marketing, SEO, Adwords, Google Analytics, Content Management System, Strategy, and Social Media marketing. TimesPro also gives free tools and themes worth over Rs 1 lakh to learners to help them kick start their journey as a digital marketing professional. A good knowledge and understanding on all of these along with the use of tools and strategies will make for a remarkable digital marketing professional!.
